Claude and Mary DenkerClaude “Bud” Denker, ‘80 was inspired to create this endowment to honor his parents and to recognize the quality of his education and experience he enjoyed at LSSU.  In particular to recognize the mentoring he received from Lukenda School of Business Professor Dr. Madan Saluja.

Following Denker’s graduation from LSSU, his career included experience in leadership positions at Eastman Kodak, PepsiCo, Inc. and Penske Corporation ultimately resulting in his appointment as President of Penske in 2017.

His leadership in the Detroit area has been recognized by the Detroit Metro Convention and Visitors Bureau with the Cadillac Award in 2008 and the Detroit Belle Isle Grand Prix first named him Chairman in 2007. He has been extensively involved with the leadership of the Grand Prix Race ever since. At LSSU, he has received the Kenneth J. Shouldice Achievement Award in 2008 and the Lukenda School of Business Outstanding Alumnus Award in 2018.  Successful candidates may major in any Lukenda School of Business program with preference to a student majoring in a LSB Marketing or Business Management program who has earned a minimum 26 LSSU credits and a minimum 3.0 GPA.